| Innovative Plastic Sealing Cap
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Innovative Plastic Sealing Cap

The plastic dispensing system is one of the fastest growing sealing closures in the packaged food industry, with a CAGR of more than 3% in 15-20 years. In 2015, the world sold 20.5 billion food packaging with plastic out system. It is predicted that by 2020, an additional 3.7 billion sealing caps will be sold. Although sales of plastic distribution systems mainly come from certain categories, such as desktop seasonings, oils and greases. However, in recent years, its application in baby food, especially milk powder products, grew faster. In addition to the convenience of the closure, there are two main reasons:

Parents’ concerns about hygiene and infant food safety, and the brand’s use of this trend by increasing the productiveness of the product, positioning its own safe choice.
Baby food on the quality needs, and promote the plastic seal lid innovation.

1

Baby food is one of the fastest growing categories in food packaging, with a CAGR of 5% in 15-20 years and an estimated sales increase of 5 billion units. China followed Russia as the second largest market in the world,Expecting china’s baby food sales will account for 47% of the world in 15-20years.

In 2010, only 43% of China’s baby food is equipped with a sealed lid, however, in 2020, this figure is expected to grow to 55%, along with consumers from the original carton packaging and soft plastic packaging, began to shift plastic cover metal Tank packaging and plastic distribution systems. In addition to the continued lifting of purchasing power, double pay parent and deleted single-child policies, deeper infant food safety is the reason for the rapid increase in production and the change in consumer choice.

Since the 2008 melamine milk powder incident, despite the implementation of infant food safety more stringent, but 15 years can still see a similar incident. Local brand is still lingering fear,customer turn into foreign brands, such as Nestle, Danone, they believe that is more trustworthy. However, with the dependence of domestic brands on imported milk powder, the cooperation between Huishan and Royal Dutch Fresherland through cooperation in the form of joint venture, consumers are expected to regain confidence in such brands. Future competition will intensify, forcing foreign brands to reposition product safety, not only the product, but also packaging.

Western brands through plastic distribution system innovation, to ensure the safety of baby food.

2

In order to capture consumer concerns about the safety of baby food, brand and packaging manufacturers began to invest in innovative sealing cap, not only has the function, while security. In the summer of 2016, Danone Aptamil in Western Europe has released an enhanced version of the standard formula for functional milk powder – Aptamil Profutura ™. In addition to the extra ingredients, the packaging-safe box is another major selling point to cater to the concerns of the parents. The 800g thin-walled container package features a lockable plastic dispensing system, an anti-peel seal, and an internal foil to prevent counterfeiting and first-time contamination. Spoons, on top of the lid, can prevent contamination of the product during production. In the corner of the place, there is a special place to put the spoon to facilitate the preparation of milk powder when the parents use.

In addition, United Caps, a manufacturer of sealing caps, developed Protecscoop ™, a compound container plus a lockable plastic dispensing system. However, the difference with the security box, as the name suggests, it can protect the spoon. The spoon, stored in the plastic dispensing lid, is sealed by a peel-off cover, which ensures that the parent is the first person to touch it, giving additional safety protection. We can see that, despite the development from a relatively small base, plastic rationing system will become the focus of the baby food brand to focus on product quality sealed lid.

Although innovation is mainly in developed countries,in developing countries such as China, India, Turkey, is full of opportunities. In addition, with the food safety considerations of consumers, the future development opportunities will not only in baby food, including other packaged foods.

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